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Interview InterviewAGOSTO 2014

Communication

Bernd Schmidt (Columbia Business School) explains us the importance of communication management to create long-term business

Professor Schmitt researches, teaches, and advises corporations on creative strategy, branding, and customer experience management. Schmitt's books include Big Think Strategy, Customer Experience Management, and Experiential Marketing.

He is the Faculty Director of the Center on Global Brand Leadership´s Columbia Business School. He explains us the importance of communication management to create long-term business on the Global Chief Communications Officer Program.