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Chairs of metrics and management of intangibles
Created in the year 2016 by Malaga University and Corporate Excellence - Centre for Reputation Leadership, the Chair of Metrics and Management of Intangibles aims to create a space where people can debate, analyse, study, research, teaching and share metrics and intangible management models in digital environments applied to reputation, brand, social corporate responsibility, communication and public affairs, among other intangibles that will enable organizations to detect business opportunities, future prospects and foresee new challenges.
The Chair, supervised by Professor PhD. José Ignacio Peláez Sánchez, leads and observatory on Intangibles and Reputation that publishes the bi-annual Report on Intangible Assets in Digital Ecosystems (INTED), which provides the business and scientific community with relevant information on the impact of intangibles in organizations.
Institutional support
