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closeClosing of the 4th Edition of the Senior Programme in Intangibles Management and Analysis
Reputation & Reputational Risks
Closing of the 4th Edition of the Senior Programme in Intangibles Management and Analysis
Almost 80 students have gone through this programme since it was launched in 2007. On 14 June of this year we closed the 4th edition with a lecture under the title Intangibles Management in Spain: A ten-year history (2002-2012) delivered by Ángel Alloza, CEO of Corporate Excellence – Centre for Reputation Leadership.
The programme, designed by Corporate Excellence – Centre for Reputation Leadership in conjunction with the Escuela de Organización Industrial (EOI) for professionals wishing to develop their insight and skills in intangibles management, has become consolidated in Spain and Europe as the main benchmark on the subject.
For six months and in executive education format, participants acquire the necessary knowledge and skills required by companies and organisations to successfully steer through the new economic cycle we are entering, the reputation economy.
Mariano Gómez Agüero, the Programme Director and Ana Álvarez, EOI Executive Education Director, encouraged participants to continue with their training and development because this discipline is incipient as a management discipline. On this matter, Gómez Agüero explained that the programme management is already working on the new edition which will include new contents and is due to start in October 2012.
