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closeCommunication and Intangible Assets: from Persuasion to Advocacy
Communication
Communication and Intangible Assets: from Persuasion to Advocacy
Madrid, June 26, 2013. Summer Courses of the Complutense University of Madrid will be held for the 26th time in San Lorenzo de El Escorial. They are presented with a very diverse program as well as speakers. For the second year, Corporate Excellence - Centre for Reputation Leadership will hold a course on intangible assets management.
The Summer Courses are sponsored by the División Global Santander Universidades. They will take place through the 1st of July and the 26th. There will be a total of 114 activities. Specifically, Corporate Excellence - Centre for Reputation Leadership will present the course “Communication and intangible assets: from persuasion to advocacy”.
This specific course will take place on the 8th and 9th of July and will bring together top level speakers. Among them José Luis González-Besada, Chairman of Corporate Excellence – Centre for Reputation Leadership and Mercedes Molina Ibáñez, Director of Fundación General de la Universidad Complutense de Madrid who will open the course and welcome participants.
The course counts on experienced and top level directors: Juan Benavides, Professor at the Complutense University of Madrid and Ángel Alloza, CEO at Corporate Excellence – Centre for Reputation Leadership who will open the first session of the course with a speech on reputation “The challenge: protecting and making better corporate reputation” followed by a colloquium with the authors of the book Corporate Reputation, recently published.
Speakers from some of the main companies in Spain like Telefónica, Bankinter, Repsol o Aqualogy among others, will be presenting different topics at the course. Students will learn about the importance of communications and other intangible assets for large and international companies nowadays.
