Corporate Excellence & LID Editorial set up corporate reputation management library - Liderando la reputación corporativa de las empresas - Corporate
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Corporate Excellence & LID Editorial set up corporate reputation management library

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Corporate Excellence & LID Editorial set up corporate reputation management library

Madrid, April 19, 2012. Spanish think tank Corporate Excellence - Centre for Reputation Leadership and publishing house LID Editorial have set up their new Corporate Excellence Library “to help firms and professionals create strong brands with good reputations, capable of competing in global markets”.

The Corporate Excellence Library seeks to become a benchmark for Spanish-language publications on the management of key intangibles such as brand, reputation and corporate communication.  Its publications will initially be distributed in Spain, Latin America and the USA, and will also be available in e-book format through the main online sales platforms.

The first volume in the Library is to be Alinear para Ganar, which deals with managing influence and stakeholder groups. This is the Spanish-language version of The Alignment Factor by Cees van Riel, Professor of Corporate Communication at the Rotterdam School of Management and Vice-Chairman of the Reputation Institute.

In the words of LID editor César Piernavieja, “this library is a clear example because from this very first volume it is to offer the world of business the tools that it needs to strengthen its operations and become more competitive in an uncertain environment”. 

Corporate Excellence - Centre for Reputation Leadership is a think tank supported by major global companies with the remit of professionalising corporate reputation management as a strategic resource for guiding and building up business value throughout the world.

LID Editorial was founded by Marcelino Elosúa in 1993. It is currently one of the leading business and management publishing houses in the Spanish language, and has a strong presence in both Spain and Latin America.