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closeCorporate Excellence participated in the Summer Courses of El Escorial
Reputation & Reputational Risks
Corporate Excellence participated in the Summer Courses of El Escorial
For two days along with thirty academics and professionals, we analyze the keys of the new competitive environment that opens in global markets and is based on the leadership of organizations for their good reputation, one of the relevant biggest changes in business management from the last fifty years. These are the new rules that are changing the way to manage organizations and to arise into the markets. A new context where power is being transferred again to stakeholders and where the quality of our relationships with these groups determined, accurately, an important part of business success, where the key is the confidence that we will be able to generate in the so-called reputation economy.
During the conference, we discussed the issues that are part of the reputation economy agenda and also about the main keys to restoring confidence in markets. We shared the major changes that affect the business to adapt and compete in this new environment, among which emphasize the emergence of the new role of Chief Communications Officer, responsible for the overall management of intangibles of the companies.
Some of the outstanding conclusions of the meeting include the following: trust is the key to the economic system and corporate reputation is the lever to manage it; business success is based on creating sustainable value in the long term and ability to distribute among the different stakeholders; the reputation management leads to business excellence; companies are part of the solution to the problems of society and finally, business, government and society together can do more.
