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Corporate Reputation will be presented at Columbia Business School in New York

Reputation & Reputational Risks

Corporate Reputation will be presented at Columbia Business School in New York

Madrid January 15, 2014.  Corporate Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees; stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. 

Therefore, in this new context corporate reputation is one of the most popular non-financial indicators used by organizations.

“Corporate Reputation” is the second book of the Corporate Excellence Series. This text is a comprehensive overview of all research and scientific contributions made in reputation studies so far, analyzed from three perspectives: financial, psychological and sociological, mirroring its three authors’ respective areas of interest: Ángel Alloza (psychologist), Enrique Carreras (sociologist) and Ana Carreras (economist). The foreword has been written by reputation guru Charles Fombrun.

On January 29th, at 6 pm at Columbia Business School Roger Bolton, President of the Arthur Page Society -American Association of professionals working on communication and public relations departments; Corporate Excellence has been working along with the Arthur Page Society on the Spanish adaptation of the paper Building Belief: A New Model For Activating Corporate Character And Authentic Advocacy-; Besides, Paul Argenti, Corporate Communication Professor at Tuck School of Business at Dortmouth; Matthew Quint, Director of Columbia Business School’s Center on Global Brand Leadership and Edie Reinhardt, General Mager, LID Publishing will join Ángel Alloza at the public presentation of “Corporate Reputation”.

During the last week of January, it will also take place the second module of The Global CCO Program, jointly designed by ESADE Business School and Corporate Excellence, with the collaboration of Columbia University and Georgetown University.

Corporate Reputation first chapter can now be downloaded for freeCorporate Excellence Library was created two years ago aiming to help organizations and professionals to build stronger brands enjoying a good reputation, allowing them to compete in global markets.