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closeDircom and Corporate Excellence are holding a Panel Discussion on Innovations in Intangibles Metrics
Metrics
Dircom and Corporate Excellence are holding a Panel Discussion on Innovations in Intangibles Metrics
Madrid, February 26, 2014. In the current context it is important to demonstrate the effect and return on managing intangible assets in organizations. The event’s participants will focus on key tools used today to monitor and track major intangible assets and on how these tools may help to highlight the value of organizations.
The discussion will be opened by Jaume Giró, Co-CEO of CaixaBank and Vice President of Dircom; José Manuel Velasco, the President of Dircom; and José Luis González-Besada, President of Corporate Excellence.
Top level professionals will talk about cutting-edge developments in intangibles’ measurement, including Mariano Maqueda, Partner and Director at Punto de Fuga; María Such, Corporate Reputation Director at BBVA; Pepe Martinez, Firefly Director & Marketing Responsible, Millward Brown; Adolfo Fernández, Client Service Director Madrid Office, Millward Brown; Carmen Dato, Consulting Director, Villafañe & Asociados; Beverly Nannini, Director, Reputation Institute; Macarena Estevez, CEO of Conento; Juan Cardona, Director for Reputation and Stakeholders, Llorente & Cuenca; Sergi Guillot, CEO, Acceso; José Carlos Martínez, Corporate Reputation Manager, Iberdrola. Discussion topics include brand and reputation indicators in balanced scorecards, measurement tools for identifying and prioritizing reputational risks, measurement in the era of Big Data, etc. Ángel Alloza, the CEO of Corporate Excellence - Centre for Reputation Leadership and Sebastián Cebrián, the CEO of Dircom, will make closing remarks at the conference.
Apart from that, the conference will feature the presentation of Analysis of Online Comments 2014 (BEO), a research model developed by Corporate Excellence – Centre for Reputation Leadership and Llorente & Cuenca to analyze the impact of the Internet on corporate reputation.
The panel can be followed on Twitter (#innometrics) and by streaming.
