Enterprise, Reputation and Risk. Finance Value - Liderando la reputación corporativa de las empresas - Corporate
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Pedro Tavares - Brand Finance September 2016

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Enterprise, Reputation and Risk. Finance Value
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Presentation of the talk «Enterprise, Reputation and Risk. Finance Value» by Pedro Tavares (Managing Partner Iberia, Brand Finance) in the «II Jornada de Innovación en Métricas de Intangibles (JIM 2016)», within the topic of «Progress in measuring brand and corporate reputation». This talk approached a new model to manage the value of risks and reputation.