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closeThe clash between economical and social elements caused by the big global economic crisis we are supporting over the last years, forces us to think about alternatives to face the new context ensuring equity and justice. In this regard, ethics are one of those possible initiatives, even if the use and abuse of the term have hollow out its real meaning.
In the institutional area, the academic field and private sector, a new framework is demanded for economy to grow and develop itself. This new framework sets aside the short-term vision imposed by financial markets and gives more importance to sustainable growth goals for the long-term, including issues of general interest. Ethics seem to be, once again, the backbone of a new system based on two big pillars: social and environmental ethics.
This document was developed by Corporate Excellence – Centre for Reputation Leadership and among other sources contains references to the statements made by Federico Mayor Zaragoza, Chairman of the Scientific Council at Fundación Ramón Areces; Adela Cortina, Professor at the University of Valencia; José Luis Monzón, President of CIRIEC; Charles Fombrun, PChairman at Reputation Institute and José Manuel Pérez Díaz-Pericles,Founder of the training project Entrepreneurship Training Chain, during the semminary Economía y valores that took place in Madrid, on February 19 and 20, 2015.
