Executive Summary. Approaching the Future 2023 - Leading by reputation - Corporate Excellence
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Reputation & Reputational Risks

Studies & Reports May 2023

Executive Summary. Approaching the Future 2023

Executive Summary of Approaching the Future 2023Trends in Reputation and Intangible Asset Management.

It is the eighth edition of this annual report, created by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Sustainable Strategies and worldwide partner Global Alliance for Public Relations and Communication Management. This report aims to deepen business practices and drive innovation in reputation and intangible asset management. 

Approaching the Future 2023 presents 10 major trends that are shaping the business agenda, offering a cross-cutting and interconnected view of all analysed trends:

  • Sustainability and ESG integrated into business models
  • Responsible leadership for social cohesion 
  • Corporate reputation: a strategic priority 
  • Corporate communication in the face of new challenges
  • Technology as a transformative lever for organisations
  • Corporate purpose at the heart of business strategy
  • The era of hybrid and flexible work
  • The role of the corporate brand in contexts marked by uncertainty and constant change
  • Corporate governance and the role of the board of directors in ESG management
  • Last call to respond to the climate emergency

Dont´miss out the toolkit with all the materials of this report.