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«Global Intangible Financial Tracker 2016». Presentation by David Haigh
David Haigh (CEO, Brand Finance) explains the key points of the report GIFT 2017. The Global Intangible Finance Tracker (GIFT) is an annual review of the world’s intangible value, covering 58,000 companies quoted in over 160 jurisdictions. The study highlights the importance of intangible assets, such as brand, in driving business value.
