This technical note wasdeveloped by Corporate Excellence – Centre for Reputation Leadership based on the workshop titled How to Implement a Strategy of Transparency: Ethics as a Way to Creative Transparency and held in Madrid jointly with Navarra University in October 2012.

Content:

1. Introduction

2. Takeaways

3. Content

3.1 The process of creating transparency

3.2. Reputational damage and the role of fans

3.3 Social networks’ impact on reputation

4. Appendices:

- Programme: How to implement a strategy of transparency. Ethics as a way to creative transparency.

- Presentation: How to implement a strategy of transparency. Ethics as a way to creative transparency.

- Full workshop video: How to implement a strategy of transparency. Ethics as a way to creative transparency.

- Workshop video summary: How to implement a strategy of transparency. Ethics as a way to creative transparency.

All documents are available at: http://bit.ly/WS-transparencia