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closeWhich Project Management codes should be applied in the direction of Corporate Social Responsibility programs? Why and where do projects which do not end well fail so often? Which possible criteria or indicators are the most appropriate for selecting the best CSR projects to be carried out?
Frequently, we develop projects within an organization: the company or business directors plan their programs annually and fill them with projects to be executed with the objective of putting such projects into action, converting them into reality. But usually there are initiatives that do not fit into this framework, isolated initiatives,results of improvisation, or processes that are repeated one after the other.
Document prepared by Corporate Excellence – Centre for Reputation Leadership with reference to, among other sources, the intervention of Jaume Ribera (Professor of the Department of Production, Technology and Operations Direction at IESE) during the sessions of the Executive Education Program “Making Social Responsibility Work: The Cornerstone of Sustainable Business” organized by IESE Business School in Barcelona in July 2011.
