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closeSocial networks have reshaped the context in which companies' external communication takes place. Also internal communication is transforming itself rapidly and looks for the the best way to encourage their engagement and build a strong emotional link within the whole corporate project.
Social networks have reshaped the context in which companies’ external communication takes place, but also internal communication is transforming itself rapidly: listening to employees is now the best way to encourage their engagement and build a strong emotional link within the whole corporate project.
Document written by Corporate Excellence – Centre for Reputation Leadership, quoting María Cortina, Head of Corporate Communications and Government Affairs at Siemens Spain; José María Palomares, CCO at ING Bank for Spain and Portugal; Manuel Tessi, professor of Communications at Universidad Austral in Argentina; and José Antonio Carazo, chief editor of the magazine Capital Humano during the Meeting "La comunicación interna: el micropoder de los empleados" held by IESE Business School.