Insights&Trends. Valuing and managing risks, a base to ensure a healthy reputation. - Liderando la reputación corporativa de las empresas - Corporate
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Reputation & Reputational Risks

Insights September 2011

Insights&Trends. Valuing and managing risks, a base to ensure a healthy reputation.

If you want to maintain good health, it is good to have a medical check up. If you want to maintain a good reputation, it is essential to check the risks to the health of a reputation. But, what must be done to integrate reputational risk management within Corporate Risk Management?

A key aspect to achieve the integration of reputational risks in the management of corporate risk in order to favor anticipation and prevention in companies is the prior existence of a strong risk culture or awareness, according to Alberto Castilla Vida, Senior Consulting Manager of PWC in Spain.

Document preapred for Corporate Excellence – Centre for Reputation Leadership quoting, among other sources, the intervention of Alberto Castilla (Senior Consulting Manager of PWC) and Javier Fernandez Vega (Professor of Finance at IE Business School) during the sessions of the Corporate Reputation Program organized by the fRC and IE Business School in Madrid in February 2011.