Interview with Larry Parnell, Director at the GSPM, George Washington University - Ecosistema de conocimiento de Corporate Excellence
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Interview InterviewSeptember 2012

Sustainability

Interview with Larry Parnell, Director at the GSPM, George Washington University

Interview with Larry Parnell, Associate Professor and Director at the Graduate School of Political Management of George Washington University.

Larry introduce the importance of CSR as a tipping point of companies. According to him, in the new economy companies have a new role: the social enterprise. Today strategic CSR is about "doing well by doing good". In addition, the expert think that non financial reporting is here to stay and companies have to improve this areas to demonstrate the link between the business and social responsibility.