Justin Green, actual presidente de The Global Alliance for Public Relations and Communications Management, como muchos líderes empresariales y sociales, ha decidido compartir sus reflexiones de comienzo de año en una carta a sus clientes y asociados. 

En el escrito Green hace una mención especial a su junta directiva, en la que participa nuestro CEO, Ángel Alloza, agredeciendo el compromiso de cada uno de ellos y el trabajo diario que realizan con el objetivo de avanzar en los grandes retos y temas clave para el futuro de la comunicación y los asuntos públicos. Además, se destaca el Global Communications and Public Relations Model, un proyecto de investigación en el que Corporate Excellence – Centre for Reputation Leadership está colaborando. Pronto haremos públicos los últimos avances de este proyecto. 

Como menciona en su carta, el 2020 es un año de celebración para Global Alliance, ya que se cumplen 20 años desde que la alianza fue fundada. Por todo esto, como celebración y homenaje, hemos querido recoger las principales ideas de su carta:

When I became President of the Global Alliance for Public Relations and Communications Management in July of last year, I never envisaged the great adventures that lay before me. The second half of 2019 was truly memorable with plenty of standout moments from our global partnership with Public Relations Society of America (PRSA) at their conference in San Diego to Global Alliance holding its first ever regional conference in Hangzhou, China, in conjunction with the Public Relations & Global Communications Club, not to mention the many other highlights in between.

Last summer, Global Alliance set out a work programme for the years to 2021 with all activity designed to progress our vision «to enhance the role and value of public relations and communication management to organizations and to global society». With your support, we continue to take great strides towards achieving our ambitious goals. At board level, we are committed to becoming ever more relevant to you as members with improved services and benefits and ever stronger two-way communications so we stay close.

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Along with our hardworking board of directors and members of our Regional Councils, we now have over 50 worldwide ambassadors, providing us with tremendous diversity and a truly innovative outlook. In July, we opened our first head office in Lisbon, Portugal, followed soon after by a regional hub in Jakarta, Indonesia to help us to get closer to our members by delivering services more effectively and efficiently.

As President, I am fortunate to have a very committed and truly representative global board of esteemed professionals who now lead groups focusing on key topics. Within the last six months alone, we have held nine Global Alliance management meetings, including five board meetings, two of which were held ‘in-person’. This represents a huge voluntary time commitment by those involved and I thank each and every one of them for this. 

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Global Communications and Public Relations Model

In Auckland in October, we will also be launching our new Global Communication and Public Relations Model in partnership with Corporate Excellence – Centre for Reputation Leadership. This publication will provide a roadmap on the future of communications and intangible assets management, helping to enhance the role of corporate communications professionals and ensuring our voice is heard and understood at the very highest level in organisations. Three members of our Global Alliance board have taken a lead role on this and I must acknowledge the contribution to date from past chair José Manuel Velasco; Dr Amybel Sánchez, Universidad San Martín de Porres, Peru and Dr Ángel Alloza, CEO, Corporate Excellence – Centre for Reputation Leadership.

Global Capability Framework

In wide use by individuals, teams, employers, academics and professional bodies around the world, the Global Capability Framework created in collaboration with University of Huddersfield (UK) and their partners is also again available to members this year. The Alliance is underwriting the costs to ensure you have free access until the end of 2020 as members have requested.

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2020 is the year to think global, go global and be global with your Global Alliance. Together, we can help make the 2020s a decade of renewal and growth for our profession and ensure that we hand it on to future generations in the best shape possible.

Thank you for your continued support and the mandate to represent our wonderful profession on your behalf,

Justin Green

Desde Corporate Excellence – Centre for Reputation Leadership esperamos que el 2020 sea un año de interesantes proyectos y grandes alianzas. Para descubrir la carta completa accede a su página web.