Macarena Estévez, Enrique Carreras, Juan Benavides and Roger Bolton join the Advisory Board - Liderando la reputación corporativa de las empresas - Corporate
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Macarena Estévez, Enrique Carreras, Juan Benavides and Roger Bolton join the Advisory Board

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Macarena Estévez, Enrique Carreras, Juan Benavides and Roger Bolton join the Advisory Board

Madrid, May 7, 2014. Helping companies around the world to achieve excellence in the management of intangible assetsthis is the dream of Corporate Excellence. 

Corporate Excellence - Centre for Reputation Leaderhiso is a unique organization, aiming to generate applied knowledge by six activity areas: Reputation, Brand, Communication, Public Affairs, Metrics and Education. The foundation draws on the coopetition model, which brings together direct competitors to share experience and make progress together. It is a business initiative, but its success is the fruit of alliance with partners, who represent both academic and professional domains. The working method based on cooperation and alliances allowed us to develop a unique experience, invaluable for generating knowledge and applied innovation. Corporate Excellence, together with its allies and partners, designs new studies, models and management tools aiming to help organizations excel and shares all this information with the professional and academic communities. 

Recently, Corporate Excellence has welcomed new members to its Advisory Board: Macarena Estévez , CEO and Founder of Conento, a mathematician and expert in non-financial indicators and their incorporation into balanced scorecards; Enrique Carreras, Lecturer at the Faculty of Economics, CEU San Pablo University, a research scientist and one of the co-authors of Corporate Reputation; Juan Benavides, Professor at the Complutense University of Madrid, Founder of the Academic Forum for Research in Communication and a renowned expert in corporate communication; and Roger Bolton, Chairman of the Arthur W. Page Society, and a professor in corporate communication.

Corporate Excellence would like to acknowledge the work of all its allies, and especially of its Advisory Board and its new members. Corporate Excellence would be impossible without their support.

Next week Roger Bolton will be visiting Corporate Excellence as a speaker within the framework of the Meetings with the Advisory Board Series, held at Corporate Excellence office. Find out more.

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