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New developments and trends in sustainability communications
To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/sustainability has moved beyond "good deeds" and contributions to comprehensive, strategic initiatives that have a clear connection to the company's strategy and business model and respond to all stakeholders. In this lecture with Larry Parnell, Associate Professor and Director at the Graduate School of Political Management of George Washington University, we examine this paradigm shift and explore how leading companies are responding.
