Presentación del libro: LIDERAZGO ESTRATÉGICO Y GESTIÓN DE LA COMUNICACIÓN

At present, reputational risk is a strategic resource. The most complete organizational cultures with more evolved and honest leaders will apply it more easily, but even in the most dysfunctional and backward cultures you can find ways to optimize the management of reputational risk. Effective management of this risk suggests that in the near future companies will not only be able to mitigate their risks, but will transform these risks into opportunities and added value.

The information circulates cosntante and is able to cause a crisis in a matter of seconds, the effective management of reputational risk has become a strategic imperative. What do we understand by risk? What is reputation? What is considered reputational risk?

In this manual, different types of reputational risks are analyzed based on practical cases to answer these questions. Analyze who are the actors of reputational risk: those responsible for its management, on the one hand and those who participate in it, on the other. The work also includes a typology of strategies to manage reputational risk based on the maturity of the organization's risk management structure. In addition, it presents a list of tools that summarizes the functions and responsibilities of the key actors in reputational risk management.

PROGRAM

10:00    Reception of assistants

                Networking coffee

10:30    Welcome

• Elena Gutiérrez García, Professor at the University of Navarra
• Ángel Alloza, CEO, Corporate Excellence - Center for Reputation Leadership

11:00   Book presentation: Strategic Leadership and communication management

                Presentations in English

• Anne Gregory, Professor of Corporate Communication, University of Huddersfield
• Paul Willis, Professor of Corporate Communication, University of Huddersfield.

12:00 Dialogue: Strategic leadership in the new economy of intangibles

             Moderator:

• Ángel Alloza, CEO, Corporate Excellence - Center for Reputation Leadership

            Participate:

• Anne Gregory, Professor of Corporate Communication, University of Huddersfield.
• Paul Willis, Professor of Corporate Communication, University of Huddersfield.
• Elena Gutiérrez García, Professor at the University of Navarra
• Antonio López, Honorary President, Association of Communication Managers

12:30   Book signing