Relentlessly Relevant Brands 

Prophet, a consultancy specialized in strategy, transformation, innovation, branding, marketing and design, has published its new report Relentlessly Relevant Brands - 2023. Relevance is a fundamental ingredient for companies to win new consumers and retain them, but to have real successful in a world where they matter more than ever, they must be made indispensable to the public.

For this study, a survey of 11,500 US consumers was conducted to find out what they think and say about brands. More than 250 consumer brands from 26 different categories were evaluated.