Sustainability as a driver for brand value - Leading by reputation - Corporate Excellence
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Video summaries Video summariesMarch 2014


Sustainability as a driver for brand value

Summary video of the workshop "Sustainability as a driver for brand value" held in March 2014 jointly Between-Us.

Jan der Kaaij, Managing Partner Between-Us, explains us the importance of sustainability to engage and align stakeholders with the global strategy and share the Globe-US methodology.

Bodegas Torres Business Case is presented at the workshop as a best pratice. Bodegas Torres is a Spanish wine factory created in 1870 by two brothers, Jaime and Miguel Torres. Since 1870, five generations of the Torres family were able to make a place among the wine world. Bodegas Torres case tells hoy this small family business has introduced the sustainability perspective inside the business strategy and over time, it has turned into an empire, retaining its prestigious reputation and the exceptional quality of its products.