Los intangibles estratégicos han pasado a representar más de la mitad del valor total de las principales empresas. Recursos y activos empresariales vinculados a la percepción, la emoción, la afinidad o el engagement como reputación, marca, comunicación, sostenibilidad, asuntos públicos...

Fieles a la visión de que la gestión de estos intangibles transforma a las empresas en organizaciones excelente, las compañías que conforman esta fundación comparten el lema corporativo «Leading by Reputation», que responde a los retos del nuevo ciclo económico en el que las organizaciones compiten por ganarse la confianza y el reconocimiento de los grupos de interés con los que se relacionan


Economy of Intangibles

The purpose of Corporate Excellence is based on the business reality of the new economic cycle in which we are immersed and which we can call the "reputation and intangibles economy" or the "economy of knowledge".

Traditionally, when economists measured investment, they measured physical assets, plants, and machinery. However, with the arrival of the internet in the nineties, they began to see that other types of assets were gaining weight and value in organizations. The results of research and development (R&D), ideas, patents, brands or the talent of workers are examples of these intangibles. Therefore, the valuation of these assets should be incorporated into economic growth models.

Time has shown that companies that base their production on intangible assets tend to actively listen to their audiences, maximizing synergies, creating opportunities to learn from the ideas of others, and retaining better talent. This helps them to grow in the market and to obtain long-term sustainable growth; generating, in turn, a positive impact on the communities in which they impact.

Discover the process of creating value through the management of intangibles:

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Negocio Responsable & Buen Gobierno

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Enrique Carreras, Ángel Alloza & Ana Carreras Corporate Reputation: The Economy of Intangibles and Reputation Recommended 2020

Gestionar la reputación es proteger tu negocio

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Propósito, Alineamiento & Marca Corporativa september 2020

Una empresa para la sociedad

Reputación & Riesgo Reputacional june 2018
Podcasts

Una empresa para la sociedad

june 2018
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