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About the Workshop
Workshop «Sustainability as a driver for brand value» held in March 2014 jointly Between-Us.
Bodegas Torres Business Case is presented at the workshop as a best pratice. Bodegas Torres is a Spanish wine factory created in 1870 by two brothers, Jaime and Miguel Torres. Since 1870, five generations of the Torres family were able to make a place among the wine world. Bodegas Torres case tells how this small family business has introduced the sustainability perspective inside the business strategy and over time, it has turned into an empire, retaining its prestigious reputation and the exceptional quality of its products.
Interview with Jan der Kaaij, Managing Partner Between-Us, at the Workshop "Sustainability as a Driver for Brand Value" held in March 2014. Jan der Kaaij explains us the importance of sustainability to engage and align stakeholders with the global strategy.
Materials
- PROGRAMA 2014_03_18 Programa WS Susatainability as a driver for brand value .pdf
- VIDEO Jan van der Kaaij (Between-Us) explains us the importance of sustainability
- VIDEO Sustainability as a driver for brand value
- INFORME Caso Bodegas Torres - Cambio Climático
- VIDEO Sustainability as a Driver for Brand Value
