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Interview InterviewSeptember 2013
Terry Tyrrell (Brand Union) explain to us the key points of a Corporative Brand
Terry Tyrrell, Co-Founder The Brand Union, explain to us the key points of a Corporative Brand. The company is a global brand composed of about 500 people around the world. Brand Union is a wholly owned subsidiary of the WPP.
He identifies four main components that conform a brand: corporative identity, values, personality and behaviour. Besides, Tyrrell thinks that there are just three kind of brands:
- Consumer Brands
- Corporate Brands
- Company Brands
