The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence (Cees van Riel) - Leading by reputation - Corporate Excellence
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Videos VideosOctober 2012

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The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence (Cees van Riel)

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Professor of Corporate Communication of the Rotterdam School of Management and Vice Chairman of the Reputation Institute, in his book titled The Alignment Factor (“Alinear Para Ganar” in its Spanish translation). The book highlights the need for support on the part of stakeholders in order to enter different markets, obtain operating licenses and minimise potential obstacles. Here you can see the book presentation in Madrid.