The Global Alliance PR & Communications Model

Date: Tuesday, December 16th, 2020
Time: 16:00h (CET)
Location: Online
Language: English

The Global Alliance for Public Relations and Communication Management in partnership with Corporate Excellence - Centre for Reputation Leadership presents The Global PR & Communication Model. 

A new model that defines the roadmap and building blocks of PR and Communications functions to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy. 

It has been built from a global consensus-based research on the present and future of the role and value of public relations and communications management to their organizations and communities, and society at large. Specifically, and for its development, we have counted on the contribution of 1,400 professionals on 46 countries from 5 different regions. 

We aspire that organizations and professionals worldwide, who understand the strategic importance of this model, will be able to improve the business decision-making process, promoting a real and authentic connection with their stakeholders, and promoting differential leadership in the future post-COVID-19-world. 

Connection link:

• https://youtu.be/SfBJjf_febU