At Prophet, we believe that the strongest brands are the ones that are relentlessly relevant and are making a difference in consumers’ lives. We surveyed nearly 15,000 customers about 300+ brands across 27 industries to develop our consumer-based Brand Relevance Index. 

What’s brand relevance? In an era of expanding customer expectations and constant competitive change, brands must continually find new ways to engage and delight people in order to win. Those that do are what we call relentlessly relevant, always seeking deeper and steadier connections to their customers.

Relentlessly relevant brands engage, surprise and connect. They delight, disrupt and deliver. They are restless. They push themselves to earn and re-earn customers’ loyalty — and they define and redefine what’s possible in their categories and in our world.