The new CCO. Conference by Roger Bolton (Arthur W. Page Society) - Liderando la reputación corporativa de las empresas - Corporate
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Videos VideosJune 2016

Communication

The new CCO. Conference by Roger Bolton (Arthur W. Page Society)

Conference by Roger Bolton (President, Arthur W. Page Society) about the role of the CCO.

The Chief Communications Officer (CCO) of today is at a critical in ection point. The environment in which enterprises operate is fraught with challenges: emerging competitors reinventing tradi- tional business models; changing demographic, regulatory and sociopolitical conditions; new modes of work; and an ongoing paradigm shift in how individuals engage with one another and with organizations.  .