The State of Corporate Reputation and Progress in the Research on Reputation - Ecosistema de conocimiento de Corporate Excellence
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Reputation & Reputational Risks

Book summaries August 2014

The State of Corporate Reputation and Progress in the Research on Reputation

What is meant by having a good or bad reputation? In what way can reputation create or destroy value for a company? How does it help to find and use new opportunities? What is the origin of reputation and its source of value? Is there an overall reputation or is reputation defined in terms of specific aspects and opinions held by specific actors?

In the last few years, significant progress has been made in the area of reputation, as compared to preceding years. This was coupled with the interest in the matter expressed by the mass media, the business community in general, and financial and stock exchange professionals in particular, largely as a result of increasing visibility of reputation rankings and monitoring reports.

This document was prepared by Corporate Excellence – Centre for Reputation Leadership and contains references to The Oxford Handbook of Corporate Reputation, a collection of articles edited by Michael L. Barnett and Timothy G. Pollock and published by Oxford University Press in September 2012.