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Corporate Excellence – Centre for Reputation Leadership, together with CANVAS Estrategias Sostenibles and Global Alliance, presents Top 15 Trends Worldwide: A Global Perspective, an ad hoc study of the 15 trends identified in Approaching the Future. This study aims to analyse the relevance of each of the 15 trends within the context of different countries and geographic regions. The study is based on a survey of professionals and members of the Global Alliance network, a confederation of the world’s major PR and communication management associations, representing over 300,000 professionals around the world.
The report, created with the collaboration and participation of the Global Alliance Regional Councils, shines the spotlight on the most relevant trends in brand, reputation, sustainability, transparency and ethics. It is presented as a practical and essential tool for informed decision- making. With this in mind, we have identified 15 key issues marking the present and future of intangible asset management, as well as the actions that organisations are implementing in order to respond to these challenges.
