Why people love art museums? - Leading by reputation - Corporate Excellence
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#Reputation & Reputational Risks Conference

Why people love art museums?

February 2018
June 2018
Why People Love Art Museums? - Study
February 2018
Cees van Riel presents the main points of the study Why people love art museums?
About the Conference

Cees Van Riel, professor of the Rotterdam School of Management, Erasmus University (RSM), present the study Why People Love Art Museums?

Museums have higher reputations than companies. This is the main outcome of this study. The results are: the Louvre has the highest reputation worldwide. The Van Gogh Museum and Rijksmuseum follow in the second and third places, which puts them among the top in the world. In the study, it also became clear exactly what it is that makes museums so highly regarded. Van Riel thinks that businesses could learn from this.