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About the Conference
Cees Van Riel, professor of the Rotterdam School of Management, Erasmus University (RSM), present the study Why People Love Art Museums?
Museums have higher reputations than companies. This is the main outcome of this study. The results are: the Louvre has the highest reputation worldwide. The Van Gogh Museum and Rijksmuseum follow in the second and third places, which puts them among the top in the world. In the study, it also became clear exactly what it is that makes museums so highly regarded. Van Riel thinks that businesses could learn from this.
Materials
- VIDEO «Why People Love Art Museums?». Bienvenida
- VIDEO Cees van Riel nos habla acerca del estudio sobre la reputación de los museos
- VIDEO Why People Love Art Museums? - Study
- VIDEO Josep Alfonso Caro nos habla sobre el patrocinio de la Fundación AXA en el Museo del Prado
- VIDEO Marina Chinchilla Gómez nos habla acerca de la gestión de la reputación en el Museo Del Prado
- VIDEO «Why People Love Art Museums?». La reputación de instituciones sin ánimo de lucro
- VIDEO «Why People Love Art Museums?». Coloquio
- VIDEO Juan Manuel Mora nos habla de la reputación de las universidades
- VIDEO «Why People Love Art Museums?». Esfuerzos conjuntos para mejorar la reputación
- INFORME What companies can learn from museums and the other way around
- INFORME La reputación de instituciones sin ánimo de lucro
- INFORME Why people love art museums - Fundación AXA
