6 august, 2015
Estrategia
The role of the CCO is shifting and getting more strategic responsibility in corporate com ...
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6 august, 2015
Estrategia
The role of the CCO is shifting and getting more strategic responsibility in corporate com ...
Document
8 january, 2015Corporate communication today, in a much more complex, changing and global context
Comunicación8 january, 2015
Comunicación
Corporate communication today, in a much more complex, changing and global context
The business context today is very different from what it was like just a few years ago: c ...
3 april, 2014
Asuntos Públicos
Book Summaries. Becoming a Citizen Brand is the Best Way of Building an Excellent Reputation
If a company understands and shares the concerns and aspirations of its stakeholders, it m ...
Document
8 january, 2016Corporate reputation: the result of a culture of shared values
Alineamiento y cultura corporativa8 january, 2016
Alineamiento y cultura corporativa
Corporate reputation: the result of a culture of shared values
Document prepared by Corporate Excellence – Centre for Reputation Leadership and amo ...
Document
4 april, 2014Why are Brands Able to Transform Organisations and People’s Way of Life?
Marca4 april, 2014
Marca
Why are Brands Able to Transform Organisations and People’s Way of Life?
The phenomenon of brands has transformed the economy and people’s way of life all ar ...
16 september, 2015
Valoración de los intangibles
Financial accounting covers anything that has a monetary value. However, there are some as ...
Document
4 april, 2014How Brand Ideal Helps to Achieve High Growth Rate and Financial Success
Marca4 april, 2014
Marca
How Brand Ideal Helps to Achieve High Growth Rate and Financial Success
Apple, Mercedes, Disney, Heineken or Procter&Gamble – what makes these companies so ...
Document
8 january, 2014Undertake Commitment and Fulfill It in Order to Build Reputation
Indicadores no financieros8 january, 2014
Indicadores no financieros
Undertake Commitment and Fulfill It in Order to Build Reputation
Today, the best companies are those that have a good reputation, those who are widely and ...
Document
8 january, 2016Leadership and trust emerge from true willingness to work for others
Valoración de los intangibles8 january, 2016
Valoración de los intangibles
Leadership and trust emerge from true willingness to work for others
Document prepared by Corporate Excellence – Centre for Reputation Leadership and amo ...
Document
12 august, 2015Reasons and Emotions that Guide Stakeholder’s Decisions and Have an Impact on Corporate Reputation
Marca12 august, 2015
Marca
Reasons and Emotions that Guide Stakeholder’s Decisions and Have an Impact on Corporate Reputation
This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...
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