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Estrategia y gestión de Asuntos Públicos, el caso de Telefónica

Published by Unai Admin

18/07/2025

El Bootcamp online de Corporate Excellence - Centre for Reputation Leadership y Political Intelligence está concebido para mejorar el conocimiento y gestión diaria de la relación con los stakeholders, así como la búsqueda y gestión de espacios de colaboración con las instituciones públicas.  En este segunda parte del primer módulo de los tres que componen la formación de Asuntos Públicos, Natalia Moreno, directora de Relaciones Institucionales Globales de Telefónica, comparte las claves de la gestión estratégica de los Asuntos Públicos en el seno de una compañía multinacional del sector de las telecomunicaciones como Telefónica.  

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Essential course. Corporate Reputation Management

Published by Unai Admin

17/07/2025

Essential course. Corporate Reputation Management

--- This course is conducted in Spanish ---Corporate reputation has become the most relevant asset for generating legitimacy and sustained value over time. Therefore, companies that do not manage their reputation wisely are losing both opportunities and competitive advantage. In this new paradigm, it is key to have professional profiles prepared to face a well-structured dialogue with all stakeholders.The Essential Course in Corporate Reputation Management is aimed at professionals who need to acquire and/or expand their theory and practical knowledge (in spanish) of corporate reputation and its strategic and integrated management. The program offers a global perspective and solid foundations to successfully address this function, meant to lead the transformation of organizations.It is an ...

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Toolkit in Reputation and Intangible Assets Management

Published by Unai Admin

18/07/2025

Toolkit in Reputation and Intangible Assets Management

The Toolkit in Reputation and Intangible Assets Management is an essential 100% online and interactive training course from Corporate Excellence - Centre for Reputation Leadership, aimed at all those professionals who are looking for training and technical tools to manage the intangible assets and resources of an organisation.Available in english & spanish.Download the brochure.

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REPUTATION LEADERSHIP ACADEMY

Published by Unai Admin

18/07/2025

REPUTATION LEADERSHIP ACADEMY

Reputation Leadership Academy is a collection of our education products developed to foster the personnel responsible for managing intangible assets, reinforce and widen the capacities of managers and employees, and enable them to solve real problems through excellent management of key intangible assets. Reputation Leadership Academy offers programmes that cater for the following levels: Executive education Specialized education Basic education Customized education Alumni club

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Gestión de la Reputación Corporativa

Published by Unai Admin

17/07/2025

Gestión de la Reputación Corporativa

Descripción del curso En esta nueva realidad que supone una prueba para la fortaleza reputacional y la capacidad de supervivencia y adaptación, es clave contar con perfiles profesionales preparados para afrontar un diálogo bien estructurado con todos los stakeholders con el objetivo de abordar sus expectativas en la toma de decisiones e influir con pilares como la generación de confianza, transparencia y compromiso social. El Curso Básico en Gestión de la Reputación Corporativa creado por Corporate Excellence – Centre for Reputation Leadership está dirigido a profesionales que necesitan adquirir y/o ampliar conocimientos teóricos y prácticos sobre la reputación corporativa y su gestión estratégica e integrada. Ofrece una perspectiva global y bases sólidas para ...

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