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3 april, 2014
Métricas
Strong Brands, Profitable Brands: How Greater Alignment with Ideals Leads to Best Results
Estimation of a brand’s value and its contribution to business has always been consi ...
20 january, 2014
Métricas
The fact that intangible assets account for more than 80% of the value of major companies ...
1 january, 2014
Métricas
Ideas fuerza AMEC – 5th European Summit on Measurement
Principales conclusiones de la 5ª edición del encuentro internacional AMEC Sum ...
21 november, 2013
Métricas
Indicadores de Vitalidad de Marca
Documento elaborado por Corporate Excellence – Centre for Reputation Leadership con ...
29 july, 2012
Métricas
The relation between perception and reality: evaluating reputation in offline and online media
Traditional and digital media present an ongoing challenge to companies, given that they c ...
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