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19 october, 2012
Comunicación
In times of uncertainty, confidence is undermined – causing widespread doubt and sce ...
16 september, 2012
Reputación & Riesgos Reputacionales
There are two key factors that contribute to the reputation of a company when it decides t ...
28 december, 2011
Marca
The new Reputation Economy and the recovery of the ‘Spain’ brand.
Spain is a mature country, with a current high risk that it will get through in time but, ...
5 october, 2011
Reputación & Riesgos Reputacionales
How to rebuild the Spain´s reputation using Spanish company brands abroad
Can Spain use the strength of the brands owned by its successfully internationalized compa ...
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