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Published by Unai Admin
17/07/2025
Company leaders are the ones who can integrate the porpose on the business, it is all abput connecting the organization and the society going beyond the communication strategy.
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Published by Unai Admin
17/07/2025
Edison Paul Tabra Ochoa claims in his book that a solidarity company can increase its corporate reputation level before its stakeholders and that exercising solidarity within the company creates well being for it and for the other agents in the market, and also contributes to its “sustainable”, “long-term”, and “social” roles.The author also explains what criteria must a company meet in order to be considered an economic organisation which practices “solidarity”, underlining that economic activity must always service personal dignity.The book describes how solidarity works in companies and international organisations and includes some of the suggestions made by the OECD, the European Union, the Bank for International Settlements, the UN, the ...
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Published by Unai Admin
17/07/2025
Profits for a company are like red blood cells for people, but are profits the only thing that matters? Life needs other motivation reasons that would inspire stakeholders to trust and love those companies that have a superior life purpose that determines their behaviour.The sixth President of the United States John Quincy Adams once said «If your actions inspire others to dream more, learn more, do more and become more, you are a leader». For the founders of conscious capitalism (an idea that developed into a new social movement in the United States), a leader is someone conscious of developing and using one’s emotional and spiritual intelligence in order to love and care about people and the environment.This document was prepared by Corporate Excellence – Centre f...
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Published by Unai Admin
17/07/2025
If a company understands and shares the concerns and aspirations of its stakeholders, it may be able to develop brands that would be competitive on the markets and sustainable over time. How to do it? Be more proactive and effective in communication with the stakeholders than before, and know their concerns as citizens. Today, being a good corporate citizen is the best and correct line of behaviour, of existence in the world of businesses and brands. It’s much more than CSR, since CSR is still viewed as an addition to business, an obligation to return to the society what has been received from it, to treat stakeholders well, while the real objective should be to do things well, in the broad sense of this expression. This document was prepared by Corporate Excellence – Centre ...
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