Integrated Report Published by Unai Admin 18/07/2025 Integrated ReportTo succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/sustainability has moved beyond good deeds and contributions to comprehensive, strategic initiatives that have a clear connection to the company's strategy and business model and respond to all stakeholders. In this lecture with Larry Parnell, Associate Professor and Director at the Graduate School of Political Management of George Washington University, we examine this paradigm shift and explore how leading companies are responding.Workshop14/09/2012 Categories Asuntos Públicos Indicadores no financieros Corporate Excellence Conferencias & Talleres Reporting no financiero Innovación Tags reporting international integrated reporting council iirc españa cnmv aeca informe integrado reporting integrado innovacion estrategia corporativa input jessica fríes mº luz castilla virginia arce pablo basconez fernando luis rossini ibex 35 visibility 22 thumb_up_alt 0