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About the Workshop
To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/sustainability has moved beyond good deeds and contributions to comprehensive, strategic initiatives that have a clear connection to the company's strategy and business model and respond to all stakeholders. In this lecture with Larry Parnell, Associate Professor and Director at the Graduate School of Political Management of George Washington University, we examine this paradigm shift and explore how leading companies are responding.
Materials
- INFORME Panel de discusión sobre reporting integrado
- VIDEO Interview with Larry Parnell, Director at the GSPM, George Washington University
- VIDEO New developments and trends in sustainability communications
- INFORME Los últimos desarrollos en reporting integrado a nivel internacional
- INFORME Buenas prácticas en reporting integrado a nivel internacional
- INFORME Implicaciones de integrar la información financiera y extra financiera: caso CaixaBank
- INFORME Los resultados del estudio sobre Reporting Integrado 2011 en las empresas del Ibex 35
