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#Public Affairs Workshop

Integrated Report

September 2012
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September 2012
Interview with Larry Parnell, Director at the GSPM, George Washington University
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November 2012
New developments and trends in sustainability communications
About the Workshop

To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/sustainability has moved beyond good deeds and contributions to comprehensive, strategic initiatives that have a clear connection to the company's strategy and business model and respond to all stakeholders. In this lecture with Larry Parnell, Associate Professor and Director at the Graduate School of Political Management of George Washington University, we examine this paradigm shift and explore how leading companies are responding.