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From Measurement to Management: Managing Reputation to Achieve Competitive Advantage

17/07/2025

Reputation is probably the most important asset owned by a company, and not only because it attracts and retains the best resources, but also because it leverages the value of the company’s unique character and identity by showing how well the company manages to align its external perception with the internal reality.If there is an area whose role in large companies increased in the last few years, it is reputation: every day more attention is paid to how an organization is perceived and recognized, due to the fact that organizations become increasingly aware of the role that this perception and recognition play in the decisions related to purchases, investments, work motivation or just support.This document was prepared by Corporate Excellence – Centre for Reputation Leadershi...

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

Published by Unai Admin

17/07/2025

What determines the success of corporate strategy? What are key success factors from the viewpoint of managing intangibles? Should one take into account only clients and shareholders when developing the corporate strategy, or should employees, suppliers, regulators and the societies also be involved? In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Professor of Corporate Communication of the Rotterdam School of Management and Vice Chairman of the Reputation Institute, in his book titled The Alignment Factor (“Alinear Para Ganar” in its Spanish translation). The book highlights the need for support on the part of stakeholders in order to enter different markets, obtain operating licenses and minimise potential obstacles. This d...

Alinear para ganar

Published by Unai Admin

17/07/2025

La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.

From Measurement to Management: Managing Reputation to Achieve Competitive Advantage

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

Alinear para ganar

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