The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence - Ecosistema de conocimiento de Corporate Excellence
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Book summaries February 2014

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

What determines the success of corporate strategy? What are key success factors from the viewpoint of managing intangibles? Should one take into account only clients and shareholders when developing the corporate strategy, or should employees, suppliers, regulators and the societies also be involved? 

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Professor of Corporate Communication of the Rotterdam School of Management and Vice Chairman of the Reputation Institute, in his book titled The Alignment Factor (“Alinear Para Ganar” in its Spanish translation). The book highlights the need for support on the part of stakeholders in order to enter different markets, obtain operating licenses and minimise potential obstacles. 

This document was prepared by Corporate Excellence – Centre for Reputation Leadership and among other sources contains references to research of Cees B. M. van Riel, Professor of Corporate Communication at the Erasmus University Rotterdam Business School and Vice Chairman of the Reputation Institute, and comments of Luis Abril, Chairman of Corporate Excellence – Centre for Reputation Leadership and General Manager and Chairman Chief of Staff of Telefónica, and Ángel Alloza, CEO Corporate Excellence – Centre for Reputation Leadership, made during the presentation of the book Alinear para ganar, the first title in the Corporate Excellence Library published by LID publishing house. The presentation was held at EOI Business School in Madrid, on April 19, 2012.