29 july, 2015
Marca
The phenomenon of co-creation is becoming more and more widespread in the world of large c ...
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29 july, 2015
Marca
The phenomenon of co-creation is becoming more and more widespread in the world of large c ...
1 april, 2015
Marca
In a very short period, brands have evolved beyond being product and customer centred to d ...
8 january, 2014
Marca
Nowadays, brands are managed and defined by people much more than by organizations themsel ...
8 january, 2012
Alineamiento y cultura corporativa
Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
A corporate brand is used not only to ensure the application of business strategy but also ...
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