Todo > Tag > coherencia

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Lunes de intangibles: Escuchar, medir y actuar

18/07/2025

Escuchar, medir y actuar. Tres temas que guiaron el debate entre nuestro presidente, Jaume Giró, e Iván Redondo, director de gabinete de la presidencia del gobierno. Y tres temas sobre los que reflexiona nuestro CEO, Ángel Alloza, en su pulse mensual, presentándolos como los pasos clave para tener un comportamiento ético y coherente que guíe una organización responsable. «El optimismo y el trabajo constante para obtener un impacto social positivo son, sin duda, pilares imprescindibles para creer en un futuro mejor». Este 2019 las organizaciones han elegido el propósito como hoja de ruta para la transformación hacia modelos de negocio sostenibles. Para...

Achieving a good reputation based on coherence between internal values and external experiences

Published by Unai Admin

17/07/2025

Achieving a good reputation based on coherence between internal values and external experiences

Connecting with stakeholders' expectations and becoming the company with which everyone wants to have a fruitful business relationship is the dream of any businessperson that works hard and strives for success with their business. However, what are the key attitudes that create good reputation that can be managed and maintained for a long time? In her book, Regine Le Roux explains the current context where companies operate: the importance of what our stakeholders think about us, how their expectations change, etc. Then, she analyses four main areas –and eight sub-areas– that companies need to focus on when managing corporate reputation: Corporate Management (Strategic Vision and Operative Government), Corporate Capital (Human Capital and Operative Capacity), Corporate Po...

Undertake Commitment and Fulfill It in Order to Build Reputation

Published by Unai Admin

17/07/2025

Undertake Commitment and Fulfill It in Order to Build Reputation

Today, the best companies are those that have a good reputation, those who are widely and better recognised as a result of high evaluation by their stakeholders. Although the current crisis has seriously damaged trust in companies, those firms that demonstrate a strong commitment to their stakeholders will succeed in recovering this trust.Intangible value of companies has been changing over the last 40 years. If in the middle of the 1970s only 20% of the market value of S&P 500 companies was attributable to intangible assets (according to Ocean Tomo, a financial services firm specializing in intellectual capital), today the situation is different, and the Pareto rule has been turned over: more than 80% of companies’ market value is attributed to intangibles. More specifically, in...

Lunes de intangibles: Escuchar, medir y actuar

Achieving a good reputation based on coherence between internal values and external experiences

Undertake Commitment and Fulfill It in Order to Build Reputation

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