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Connecting with stakeholders' expectations and becoming the company with which everyone wants to have a fruitful business relationship is the dream of any businessperson that works hard and strives for success with their business. However, what are the key attitudes that create good reputation that can be managed and maintained for a long time?
In her book, Regine Le Roux explains the current context where companies operate: the importance of what our stakeholders think about us, how their expectations change, etc.
Then, she analyses four main areas –and eight sub-areas– that companies need to focus on when managing corporate reputation: Corporate Management (Strategic Vision and Operative Government), Corporate Capital (Human Capital and Operative Capacity), Corporate Positioning (Strategic Alliances and Socially Responsible Investment), and Corporate Implementation (Value Proposition and Business Results).
Le Roux's book is built around a key word that is crucial to manage our corporate reputation successfully, and this is "coherence"; coherence among the different dimensions, different variables, visions, beliefs, values and opinions of different stakeholders.
Document prepared by Corporate Excellence – Centre for Reputation Leadership, and among other sources, contains references to the book Reputation Matters written by Regine Le Roux, Corporate Reputation specialist, founder of Reputation Matters and managing director at the The Public Relations Institute of Southern Africa, and published by Quickfox in 2015.
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