19 november, 2014

Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»

Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...

12 november, 2014

«How Smart Brands Make More Money», by Nigel Hollis

Nigel Hollis is Executive Vice President and Chief Global Analyst at Kantar Millward Brown ...

5 november, 2014

Nigel Hollis (Millward Brown) talks about Brand Management

Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporate Exc ...

20 august, 2014

Brand Premium

PowerPoint sobre “Brand Premium”. Conferencia de Nigel Hollis, Chief Global An ...

8 january, 2014

Brands that make people’s lives more meaningful achieve greater differentiation and better results

Why do consumers pay more for some products than others? Why talented professionals prefer ...