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Approaching The Future 2024 - Global Launch

Published by Unai Admin

18/07/2025

Approaching The Future. Trends in Reputation and Intangibles Management is the report that Corporate Excellence publishes annually in collaboration with Canvas Sustainable Strategies, and Global Alliance as the worldwide partner, where the impact of intangibles on the business agenda is analyzed.In this 9th edition, 9 key trends are identified based on a sample of almost 2,200 professionals surveyed. The exponential increase in the sample allows:

  • To make a comparison between the most relevant trends and those most worked on by organizations, with corporate reputation being the top priority for 6 out of 10 professionals and corporate communication being the trend to which 54.4% of companies devote the most resources and efforts.

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