Published by Unai Admin
18/07/2025
Corporate Excellence and Alcor create a new management model: Staff commitment over corporate reputation Until now, we have always measured what do employees think of their company’s reputation. However, under the conviction that employees are not just another stakeholder, but the ones who make or break the company’s reputation through the brand experience they provide to customers and citizens, we have gone the extra mile. We wanted to know not just employees’ opinions but how can we activate their commitment to promote reputation. This has been the base upon which we have built our new management model, along with our partners Alcor, a company specialised in HR and internal communication, and a strategic ally for Corporate Excellence in this field. A new management mo...
