A new roadmap for the future Global PR & Communication Model 2021 goes mainstream across the world. Published by Unai Admin 18/07/2025 A new roadmap for the future Global PR & Communication Model 2021 goes mainstream across the world.After over two years of intense research led by Dr. Ángel Alloza and Dr. Clara Fontán at Corporate Excellence, Centre for Reputation Leadership (Spain), the model was created with the collaborative and participatory contributions of a network of 1,400 professionals in 47 countries, this consensus-based approach makes it possible for the model to have worldwide and cross-cultural validity. Since it was released, it has received widespread global critical acclaim.The model defines the roadmap and building blocks of the PR and Communications functions that contribute to the creation of differentiation, reputation, trust and social legitimacy for organisations. The model consolidates the Stockholm Accords and the Melbourne Mandate, and also integrates the Global Alliance Capability FrameworkTo date, the model has been shared and presented to over 35,000 public relations and communication practitioners, academics, CEO’s and students across the world including Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, Ecuador, Guatemala, France, Germany, India, Indonesia, Ireland, Italy, Kenya, Malaysia, New Zealand, Mexico, Nigeria, Philippines, Peru, Poland, Portugal, Rumania, Singapore, South Africa, Spain, Thailand, the UK, and the USA.All the contents of the model are Open access: More than 1.000 downloads of the Full Report More than 2,200 views of the full video. 300 views of the videos on “Ethics the cornerstone of the model” and “Putting the model into practice” 4 000 visits to the site https://www.prcommsmodel.com/The Model is being translated into 11 different languages with the collaborative support of GA´s network and will be available: Bahasa Indonesian, Italian, Japanese, Korean, Chinese/Mandarin, Polish, Romanian, Spanish, Tagalog, Thai, and Turkish.If your organisation would like to host a free private members only presentation by Dr. Ángel Alloza and Dr. Clara Fontán, please contact them: info@corporateexcellence.org or CAO Mateus Furlanetto cao@globalalliancepr.org.More information about the GPRCM: https://www.prcommsmodel.com Categories Alineamiento y cultura corporativa Comunicación Comunicación Interna Corporate Excellence Propósito & Valores Noticias Comunicación Externa Tags comunicación reputación legitimación social relaciones públicas communication model global alliance visibility 11 thumb_up_alt 0
Corporate Excellence renueva su participación en el Comité Directivo de Global Alliance Published by Unai Admin 18/07/2025 Categories Comunicación Comunicación Interna Corporate Excellence Chief Communications Officer Noticias Comunicación Externa Tags comunicación relaciones públicas corporate excellence global alliance angel alloza visibility 4 thumb_up_alt 0
Corporate Excellence participates in the Global Alliance´s Education & Training Month Published by Unai Admin 18/07/2025 Corporate Excellence participates in the Global Alliance´s Education & Training MonthThe Global Alliance for Public Relations and Communications Management, in coordination with the ASEAN PR Network, has developed throughout April 2021 "Education & Training Month", as part of a continuous effort to boost the work of PR & Comms professionals around the world, especially during the challenging times' post-Covid. Corporate Excellence Centre for Reputation Leadership is part of the GA and is represented by Ángel Alloza, member of the Board of Directors and Research Director as well as member of the Academic Council of the GA. As a member, has actively participated in the initiative through content in different formats, addressing the importance of ethics as a cornerstone of the role of PR & Comms professionals, as well as a webinar that delves into the 2021 Global PR & Communications Model, developed together with the Global Alliance, and its implementation so that the management of professionals contributes value to organisations. You can find all the resources here: Webinar: Ethics as the Cornerstone of the PR & Comm Role Webinar: Putting the 2021 Global PR & Communication Model Into Practice Column: Ethics as the Cornerstone of the PR & Comm Role In addition, the Global Alliance has made available to all professionals a free extended programme with more than 60 sessions given by PR and communication experts from around the world, which you can find on its website. Further information about the Global PR & Communication Model: www.prcommsmodel.com Categories Estrategia Comunicación Comunicación Interna Corporate Excellence Noticias Comunicación Externa Tags global alliance education & comunicación relaciones públicas training month visibility 3 thumb_up_alt 0