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Interview September 2012
Public Affairs
Sam Mountford (GlobeScan) talks about the «GlobeScan Radar»
Sam Mountford (Director of Global Insights, Globescan), explains us the main points of the ...
Insights July 2012
Reputación & Riesgos Reputacionales
Global Trust in Institutions and Businesses Down, but Trust in Peers and Experts Up
What is the objective of brand valuation? Is it possible to accurately express the value o ...
Insights January 2012
Reputation & Reputational Risks
Corporate reputation, an increasingly important factor in making a purchasing decision
Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...
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